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1 publicity
publicity [pʌb'lɪsɪtɪ](a) (media interest, exposure) publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produit;∎ she/her movie is getting or attracting a lot of publicity c'est un procès/un film dont on a beaucoup parlé;∎ there's no such thing as bad publicity on ne fait jamais trop parler de soi;∎ the incident will mean bad publicity for us cet incident va être mauvais pour ou va faire du tort à notre image de marque;∎ an actress who shuns publicity une actrice qui fuit les médias;∎ they don't want any publicity ils ne veulent pas faire parler d'eux(b) (advertising material, information) matériel m publicitaire;∎ have you seen any of their publicity? avez-vous vu leur matériel publicitaire?;∎ advance publicity promotion f►► publicity brochure brochure f publicitaire;publicity budget budget m publicitaire;publicity campaign (for new product) campagne f publicitaire, campagne f de publicité; (by government) campagne f d'information;publicity department service m de publicité;publicity expenses dépenses fpl de la publicité;publicity gimmick astuce f publicitaire;publicity manager chef m de (la) publicité;publicity photograph photographie f publicitaire;Cinema publicity still photo f publicitaire;publicity stunt coup m de pub -
2 squeeze
squeeze [skwi:z]1 noun∎ he gave my hand a reassuring squeeze il a serré ma main pour me rassurer;∎ to give sb a squeeze serrer qn dans ses bras;∎ familiar to put the squeeze on sb faire pression sur qn□(b) (crush of people) cohue f;∎ it was a tight squeeze (in vehicle, room) on était très serré; (through opening) on est passé de justesse(c) (small amount → of liquid) quelques gouttes fpl;∎ a squeeze of lemon quelques gouttes de citron;∎ a squeeze of toothpaste un peu de dentifrice∎ in a squeeze you can always borrow my car en cas de problème, tu peux toujours emprunter ma voiture∎ (credit) squeeze resserrement m du crédit;∎ a squeeze on jobs des suppressions fpl d'emploi;∎ since her husband lost his job, they've really been feeling the squeeze depuis que son mari a perdu son emploi, ils ont de sérieux problèmes d'argent(f) (in bridge) squeeze m(a) (press → tube, sponge, pimple) presser; (→ cloth) essorer; (→ trigger) presser sur, appuyer sur; (→ package) palper; (→ hand, shoulder) serrer;∎ I squeezed as hard as I could j'ai serré aussi fort que j'ai pu;∎ she squeezed her knees together elle serra les genoux;∎ I kept my eyes squeezed tight shut j'ai gardé les yeux bien fermés;∎ to squeeze the life out of sb étouffer qn(b) (extract, press out → liquid) exprimer; (→ paste, glue) faire sortir; figurative (money, information) soutirer;∎ I squeezed a dab of cream onto my nose je me suis mis un peu de crème sur le nez;∎ a glass of freshly squeezed orange juice une orange pressée;∎ to squeeze the juice out of a lemon extraire le jus d'un citron;∎ to squeeze the water out of a sponge essorer une éponge;∎ to squeeze the air out of or from sth faire sortir l'air de qch en appuyant dessus;∎ it won't be easy to squeeze the results out of him il ne sera pas facile de lui soutirer les résultats;∎ you won't squeeze another penny out of me! tu n'auras pas un sou de plus!;∎ they want to squeeze more concessions from the EC ils veulent forcer la Communauté européenne à faire de nouvelles concessions;∎ she's squeezing a lot of publicity out of the issue elle exploite le sujet au maximum pour se faire de la publicité(c) (cram, force) faire entrer (avec difficulté);∎ I can't squeeze another thing into my suitcase je ne peux plus rien faire entrer dans ma valise;∎ they're squeezing more and more circuits onto microchips ils réussissent à mettre de plus en plus de circuits sur les puces;∎ she squeezed the ring onto her finger elle enfila la bague avec difficulté;∎ he squeezed his way under the fence il s'est glissé ou faufilé sous le grillage;∎ he squeezed his huge bulk behind the steering wheel il parvint à glisser son corps volumineux derrière le volant;∎ 20 men were squeezed into one small cell 20 hommes étaient entassés dans une petite cellule;∎ the airport is squeezed between the sea and the mountains l'aéroport est coincé entre la mer et les montagnes∎ universities are being squeezed by the cuts les réductions (de budget) mettent les universités en difficulté;∎ the British car industry has been squeezed by foreign competition l'industrie automobile britannique subit la pression de la concurrence étrangère;∎ familiar I'm a bit squeezed for time/money question temps/argent, je suis un peu juste(e) (in bridge) squeezer∎ the lorry managed to squeeze between the posts le camion a réussi à passer de justesse entre les poteaux;∎ I squeezed into the crowded room j'ai réussi à me glisser dans la salle bondée;∎ they all squeezed onto the bus ils se sont tous entassés dans le bus;∎ can you squeeze into that parking space? y a-t-il assez de place pour te garer là?;∎ try and squeeze into these trousers essayez de rentrer dans ce pantalon;∎ it was possible just to squeeze under the wire il était tout juste possible de se glisser sous le fil de fer(get in) se faire une petite place;∎ I had to squeeze in past six people to reach my seat j'ai dû me glisser devant six personnes pour atteindre mon siège(in schedule) réussir à faire entrer;∎ she's hoping to squeeze in a trip to Rome too elle espère avoir aussi le temps de faire un saut à Rome;∎ the dentist says he can squeeze you in le dentiste dit qu'il peut vous prendre entre deux rendez-vous;∎ can you squeeze in a lunch with me next week? vous n'auriez pas une petite heure disponible pour déjeuner avec moi la semaine prochaine?(a) (sponge, wet clothes) essorer∎ I squeezed out the last of the glue j'ai fini le tube de colle;∎ she gently squeezed the splinter out en pressant doucement, elle a fait sortir l'écharde(c) (get rid of → candidate, competitor) évincer;∎ they're trying to squeeze me out ils essaient de se débarrasser de moi;∎ we were squeezed out by a German firm une société allemande nous a devancés d'une courte tête;∎ the Japanese are squeezing them out of the market ils sont en train de se faire évincer du marché par les Japonaisse serrer, se pousser;∎ squeeze up a bit so Jane can sit down serrez-vous un peu pour que Jane puisse s'asseoir
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